Fritas Taco Truck
Designed by Mike Andersen
Fritas Tacos is a San Francisco taco truck that specializes in San Diego style Mexican food. They approached me needing a new identity and a wrap for their new Taco Truck. Having grown up in Southern California I instantly looked to the painted signs and walls of the taco shops in San Diego and Tijuana. I wanted to capture that sense of vibrancy and color while also giving a slightly cleaned up and modern twist to the design.