Levi’s Customization Kit
Designed at: Hybrid Design
Creative Direction: Dora Drimalas, Caleb Kozlowski
Design / Design Direction: Mike Andersen
Levi’s needed to establish a viewpoint and find a way to communicate the offerings of their customization team both internally and externally. At Hybrid Design we helped them identify and break down the core pillars of Levi’s Customization and then created a kit made up of a series of cards that went into detail on each principle. Inspired by the embellishments and patches that individuals add to their Levi’s, I created a series of badges to represent each category which we then foil stamped over photography to give each card a unique and custom feeling.