Designed at: Hybrid Design
Creative Direction: Brian Flynn
Design Direction: Caleb Kozlowski
Design: Mike Andersen, Caleb Kozlowski
Nike Snowboarding requested an innovative way to display product information, as well as team riders, in a voice that would separate them from their competitors. Using classic wood type in homage to attention to detail as well as creating the feeling of a wooded lodge, we created dynamic typographic displays, placing Nike Snowboarding into a league of its own.