Nike Track and Field
Designed at: Hybrid Design
Creative Direction: Dora Drimalas
Design Direction: Caleb Kozlowski & Ed O’Brien
Design: Mike Andersen
Inspired by the DIY heritage of Nike Running, from Bill Bowerman experimentations with waffle irons to make shoe soles and Prefontaine’s early running journals we created a Running “Zine” to showcase the new Nike Sportswear Running collection. We captured the intense energy and experimentation of the early days at Nike and looked at them through a new lens of contemporary running culture.