Designed at: Hybrid Design
Creative Direction: Brian Flynn
Design / Design Direction: Mike Andersen
Super7 is a San Francisco-based designer toy and apparel company. It began in 2001 as a magazine about vintage Japanese toys and has grown into an international brand that produces toys, art and apparel. Super7 needed a website that archived the past 15 years of releases as well as highlight current releases and future endeavors. Assets for the site varied greatly over the last 15 years so we needed a way to unify them. Taking inspiration from the bright and vibrant color ways of the vinyl toys I used color overlays to hep unify the site as well as emphasize the sense of fun and pop culture inherent to Super7.